BP Amoco Castrol
THE SOLUTION
We had to expand distributor expectations. We needed to convince them that these products were well engineered over time, worth the cost and “by Nature” better for the environment. By creating a campaign that grabbed the attention of the consumer with image as well as copy. The “It’s in our Nature” campaign did all of that and more. Redesigned industrial website and full fledged national ad campaign in market – less than 3 months
We utilized stock photography for this one. The intention was to visually accentuate the relationship between nature and the Castrol product line which had been more environmentally clean for the last 50 years. We emulated the relationship with the soy based product and the Castrol's historical concern for cleaner products by showing soy fields, DNA strands and the logo usage.
WEBSITE
We took on the arduous task of redesigning every facet of the brand, its direction and guidelines to help direct masses to a new responsive web tool for the national sales team to utilize in the field. It was a resounding success and increased sales 42% over the initial six month launch period over the previous year.
