Navy Pier
THE SOLUTION
Create a campaign that incites excitement in the minds of the consumer. Our “Go a Little Overboard” campaign connected Navy Pier with its core audience(families with kids age 5-15) and spoke to the key decision makers (Women, Mothers & Wives) by branding it as a destination with the most unique family fun under one roof. From “big idea” concepts to full-fledged campaign in market in just a few months. 10 TV spots, 15 Radio spots, 15 Outdoor executions, numerous print ads – production costs all under $350,000.
INTEGRATED CAMPAIGN
From print to poster all the way to wrapped trolley cars the word got out at every point of contact with the newly defined consumer group. Visually stimulating!
OUTDOOR
Utilized a continued brand look that fit into the new direction but was applied to various outdoor formats from Metro to standard OOH along major interstates and train lines feeding the metro area.
TV
Created an animated quick cut editing format that allowed us to hold production costs down to $7500 per commercial and created a fun loving format that was appealing to multiple age groups and demo's.