Four Winds
THE SOLUTION
We had to expand their expectations. We needed to convince them that local casinos were no longer “all the same” and they could now have the more complete casino experience they wanted. In other words, we needed to breathe some life into a stale category. By sticking to one simple creative rule – that we judge all work by this credo: “Wow, I didn’t expect that from a casino” – we created a fresh campaign that positioned Four Winds as a completely new, higher quality, Vegas-style experience.
OUTDOOR
Opening a new casino is difficult. Opening the second largest casino in Las Vegas – but opening it in tiny New Buffalo, Michigan is an enormous task. Especially with your main competitor, Blue Chip Casino a mere 10 miles away. Anyone feeling lucky?
Traditional print ads of the day just showed the patrons in the actual casino. We didn't have a casino yet so we created a image campaign that reinforced the tag, "The Game Has Changed"!
CARDS, CHIPS, AND BROCHURES
Fully integrated campaign from Chips to Door Hangers!
BROADCAST
Budget, Budget, Budget, oh and by the way you don't have any brick and mortar you can shoot in yet. We haven't started building the casino yet! Go for it! They built it, we advertised it, they came!