Grossmont Center
THE SOLUTION
Shopping is in our nature. Sometimes the solution is right in front of your nose. And it smells nice, too. We created a fresh new marketing campaign that highlighted their whimsical nature-loving atmosphere. The campaign was used in a large variety of outlets; each designed to target and educate a specific audience. To create awareness and generate buzz amongst the consumers, we used traditional and non-traditional advertising techniques including print, special event marketing, shopping bags, sunshades and other items that got their message in front of the public.
To increase store traffic and repeat visits, we created new mall directories, in-store signage, mall barricades, special savings programs and giveaways that incorporated the new nature-loving theme. To increase the amount of time each consumer spends at the center, we created outdoor events and activities to entertain customers while they shopped. We also made the experience as pleasant as possible by constantly up keeping and updating our natural landscape.
To create excitement and a sense of pride amongst the retailers, we sent them greeting cards, plant kits and sales collateral to promote the new theme.
Print & Banner
San Diego has the world’s second best climate. And some of the world’s top-ranked shoppers, too. So when Grossmont Center – a sprawling, garden inspired, open air shopping center – needed a memorable marketing campaign, the idea was a natural.
